Quality Rooted in Tradition, Delivered with Innovation

Harmony Market: A Legacy of Freshness

Welcome to Harmony Market, where passion for quality meets decades of family expertise. With over fifty years of combined experience in the fresh produce industry, we’ve transformed from retailers to wholesalers, catering to your needs with utmost dedication. Our journey began as a modest retail venture, and today, we stand proudly as fresh produce specialists with an unwavering commitment to excellence.

Originating in mum and dads first fruit shop in 1978, we started as retailers, serving our community with the freshest produce available. As we grew and evolved, the demand for our premium products most recently led us to transition into wholesalers. This transformation allowed us to share our commitment to quality on a larger scale, bringing the same freshness to businesses that our loyal customers have cherished for years.

At Harmony Market, our roots run deep in family tradition. With over fifty years of collective experience, every member of our team is infused with the spirit of generations past, blending time-honoured practices with modern innovation. Our heritage is our backbone, driving us to maintain the highest standards in every facet of our operation.

Exceptional Service

Why Choose us

Fresh Produce Specialists

Our expertise lies in delivering the freshest, most flavourful produce to your kitchens doorstep. Our stock is meticulously purchased and delivered fresh every day, ensuring unparalleled quality.

Quality is Paramount

Quality isn't just a buzzword for us – it's an imperative. Our commitment to offering you the finest produce reflects in every order.

From Retail to Wholesale

Our journey from retail to wholesale is a testament to our growth and adaptability. We've retained the personal touch of a local retailer while catering to larger demands.

Customers Are Family

Just as our heritage is important to us, so are our customers. When you choose us, you become a part of our extended family, and your satisfaction is our top priority.

Legacy of Excellence

Our fifty years of family experience have shaped our legacy of excellence. We continue to honor that legacy by consistently exceeding your expectations.

Melbourne's Freshest Fruit & Veg

Embrace Freshness with Harmony Market

Join us in experiencing the Harmony Market difference. Whether you’re a long-standing partner or new to our family, we’re here to provide you with the freshest, most exceptional produce. Let’s continue to nurture this journey together.

To explore our range of fresh produce and become a part of the Harmony Market family simply Register for free with FreshO app. Alternatively, contact us today to embark on a journey that’s built on trust, quality, and generations of expertise.


Together, let’s celebrate quality, embrace freshness, and foster lasting relationships!